Fund Female challenge

A challenge to support women-owned businesses and help create a more equal economy.

For International Women's Day, Wunderman Thompson employees are rising

to the challenge to spend their money exclusively at women-owned businesses for a whole week.

Why? Because our economy does not reflect our society. Women make up 50% of our population, but only 27% of business owners. We need to shed light on this issue.

Our pounds have the power to help women-owned businesses succeed, creating a more balanced economy and giving other aspiring female entrepreneurs the confidence and support to start their own companies.

So, we created the Fund Female Challenge, asking Wunderman staff

(and everyone else that wants to join) to only spend their money in women-owned businesses for a whole week.

Service

PR, Art Direction

Client

Wunderman Thompson

Year

2019

Print

We created print ads to put up around the office and our local area, encouraging people to take part.

Microsite

We built a microsite at www.fundfemale.co.uk with an open source API map of women-owned businesses local to our Camden office, and many other businesses across the UK.

And spread the word to many interested people.

Some people talked about it too

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