A friend

you can rely on

CHALLENGE: Increasing market penetration of Sensodyne Essential Care freshness range, aimed at reducing bad breath, an issue that is frowned upon.

SOLUTION: We positioned the product as the  friend that doesn’t judge. Our banners and instagram stories resemble a conversation between two friends, covering moments where fresh breath is vital, from dating to interviewing for a job.

Service

Concept, Art Direction

Client

GSK

Year

2019

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